Off Trade Merchandiser Sales Manager

Filed Merchandiser Sales Manager Position Overview: As a Field Merchandiser Sales Manager in the drinks industry, you will be responsible for developing and executing sales strategies to achieve revenue targets and expand our market presence. You will lead a team of Merchandisers build strong relationships with key accounts, and identify new business opportunities. The ideal candidate is a self-motivated and results-oriented professional with a deep understanding of the drinks industry and a proven track record in field sales. Key Responsibilities: Sales Strategy Development: Collaborate with the sales and marketing teams to develop comprehensive sales strategies that align with company objectives. Team Leadership: Manage and lead a team of Merchandiser, providing guidance, training, and motivation to achieve individual and team targets. Key Account Management: Cultivate and maintain strong relationships with key accounts, distributors, and retailers to ensure customer satisfaction and loyalty. Market Analysis: Stay abreast of industry trends, competitor activities, and market developments to identify new opportunities and threats. Sales Forecasting and Reporting: Monitor and analyze sales performance metrics, prepare regular reports, and provide insights to the management team. New Business Development: Identify and pursue new business opportunities, including new product launches, partnerships, and market expansions. Budget Management: Manage the sales budget effectively, ensuring that resources are allocated efficiently to maximize return on investment. Training and Development: Conduct training sessions for the sales team to enhance product knowledge, selling techniques, and customer relationship management skills. Qualifications: Bachelor's degree in business, marketing, or a related field. Years of proven experience in field sales within the drinks industry. Strong leadership and team management skills. Excellent communication and interpersonal skills. Results-driven with a track record of meeting and exceeding sales targets. Deep understanding of the drinks industry, including market trends and consumer preferences. Ability to travel within the assigned territory. Commercial awareness locally and internationally. Highly ambitious and suited to extremely fast moving and non-traditional business. Broad knowledge of category management techniques and insight generation. Experience of interpreting, combining and utilising data from a variety of sources. Understanding of commercial aspects; including sales and marketing. Excellent presenter skills and ability to influence at all levels.