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Trade Marketeer

Mitsubishi Pencil will become the world's leading expressive innovation company, to help bring out the individuality and creativity of people everywhere through our products and their belief that "everyone is unique in their own way”.

They want to build a future where everyone can express freely, and embrace our differences as something that makes us who we are. All to create a world where all colours can mix together. They have always celebrated uniqueness and that being different equates to beauty, and will continue to use innovation to promote this philosophy, and add colour to our world of difference and diversity.

Alexander Steele Approach

The first step was a detailed discussion with the hiring manager.

The immediate challenges and opportunities of the role were shared with the Alexander Steele team. The calibre of candidates and key criteria were agreed, along with timescales and plans for the recruitment process.

We immediately went to market in the local area for experienced TradeMarketing professionals in the local area. B2B Trade Marketing was essential experience, working in the branded consumer goods sector. Knowledge of the UK’s major retailers was preferable, with the ability to manage senior stakeholder and lead projects.

A shortlist of 4-6 candidates all offered extensive Trade Marketing experience from a range of categories within branded consumer goods. We focussed on candidates with leadership qualities who knew the major retailers.

All candidates were within budget with a real desire to join the exciting project at Mitsubishi Pencil.

Outcome

We secured the appointment of a talented trade marketeer with branded food manufacturing experience. They had impressive achievements with the major retailers, and lived locally to the office.

It was a pleasure working with Mitsubishi and we hope to support them on more recruitment in the near future.