Digital Manager

Digital Manager (Ecommerce & Digital Marketing) The role is hybrid working. The office is based in Yorkshire Up to £60k + car or car allow + bonus + benefits. Alexander Steele are working exclusively with an award winning premium food producer. The business has a fantastic range of branded products. The business is highly reputable, and they are well known for partnering with the UK’s major retailers. They are enjoying a strong period of growth and they have exciting plans to expand the range and increase their brand presence. Job Summary This role is part of the Marketing & NPD team. The role is responsible for the creation and delivery of the digital & ecommerce strategy and annual plan. Key Areas of Responsibility • Develop the digital strategy; clarifying the role digital & ecommerce will play for our brands. • Develop, communicate, and execute the annual digital plan, across website, paid media, ecrm and social channels. • Develop and implement the sales strategy for direct to consumer channels, ensuring the sales growth targets are delivered in line with the plan. • Project manage all digital projects, including, website developments, ecommerce platform builds and social media campaigns. • Optimise the consumer journey at each touchpoint to leverage brand affinity. • Monitor and analyse the website and social media performance metrics, to capitalize on opportunities or course correct where needed. • Manage the digital agency relationship, ensuring they are an extension to the team. • Management of the digital budget; monitoring and controlling expenditure. • Be the internal digital expert, championing the key platforms with the main stakeholders. You will: • Be passionate and determined. • Have an entrepreneurial can-do attitude. • Love and champion the consumer! • Bring experience of successfully developing and delivering digital programs. • Be able to set and evaluate digital KPIs to aid effective decision making. • Be able to work with agencies to deliver epic work. • Have experience of working on ecommerce platforms.