​A shift in online retail will see November outsell December this year and Christmas Day grow to be an important shopping day in its own right. This is according to James and James Fulfillment, the eCommerce fulfillment specialist who have analysed order data from hundreds of online retailers it works with.

Traditionally, the lead up to Christmas would see December have the highest volume of sales but as the new trends for Black Friday and other similar ‘sale days’ in November grow, things are changing.

The findings and predictions show that due to this, November’s online sales could grow nearly 60% year-on-year. In addition to this, for the first time, Christmas Day last year had more orders placed than Boxing Day with consumers only taking a break from shopping around dinner time.

It is clear to see that consumer’s easy access to retail via smartphones and tablets has changed the way we shop, even on one of the most important days in our calendar. It is predicted that Christmas Day will be one of the biggest shopping days of the year alongside Black Friday (November 23rd), Cyber Monday (November 26th) and Green Monday (December 10th).

James Hyde, Co-founder of James and James, says;

“The ever-longer Black Friday to Cyber Monday period is a boon for consumers, but can pose a real headache for retailers. Not only do they now have to prepare for all of the key shopping dates in November, they have to run their operations at full capacity throughout the festive break and into January, as consumers’ appetite for mobile shopping deals – and the returns this creates – grows.”

It looks like a busy few months are ahead for many of our clients and businesses throughout the manufacturing, distribution and retail industries. If you are looking for staff to work through the festive period, Ask Alexander to help you source the talent you need.